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As we near the holidays, many people are preparing for a long break or looking forward to holiday pay to help them cover their bills. As an entrepreneur, you’re in a different type of situation. You can’t take a day off from marketing your business without seeing a drop in interest in your business. Even though consumer attention may be less intense during this time of year, there are still things you can do to continue marketing your brand.


Use Holidays to Your Advantage

Consumers love holiday sales and giveaways, so you shouldn’t resist the idea of using holidays to promote your startup. Have fun in creating marketing that celebrates the holiday and markets your business at the same time. This is the best time of year to use a lighter tone in your messaging. You can post pictures from your office Christmas party or share images of everyone wearing ugly Christmas sweaters. Ask your customers or followers to submit their own ugly Christmas sweater pictures. Give gifts to customers who sign up for your email newsletter before the first of the year.


Reward Past Customers

As a general rule, it’s a good idea to collect email addresses and phone numbers from your customers. Throughout the year, you can use this contact information to notify past customers of upcoming sales or new products. When the holidays draw near, you can send out an email or text message that notifies your customers that they can pick up a free gift when they visit your store before the first of the year.


Boost Your Social Media Presence

You should spend a little more time online during this part of the year. In addition to posting more content, you can host giveaways and contests that your followers can enter. You’ll get more engagement during the holiday season since winning prizes will help consumers feel more open to the holiday spirit. You’ll also see more interaction since users will have more free time throughout the winter break.


As you market your business, you should set up a system for recording and measuring analytics. This will help you compare your marketing ROI from year to year. As you look at these statistics, compare the different tactics and resources you used each year. This will help identify consumer trends and help you see which tactics worked best. Over time, analyzing holiday growth will help you refine your seasonal marketing approach.